Challenge

Quicky, Nesquik’s mascot, had been a beloved figure for decades. But over time, his story and presence had faded, missing a vital chance to deepen brand love and distinction. 

Solution


We reclaimed Quicky’s relevance for a new generation. Drawing on animation and gaming, every detail – from his look to his moves – was fine-tuned to make him fresh but familiar, with an extra bounce in his step.