Challenge

In 2020, Polestar – a luxury EV brand from Volvo Group – faced a make-or-break moment. Despite rapid global expansion, it was still in Tesla’s shadow. To compete, it had to redefine the EV experience – or risk being ignored.

Solution


Polestar reinvented showrooms as ‘Spaces’ – art-gallery environments, where sleek car parts hang like masterpieces, and immersive AI experiences capture the thrill of owning a Polestar. We created a global customer experience strategy to bring this visionary concept to life. The result? A consistent, world-class experience.